But recently he’s been catching lobsters and selling them online directly to customers who may have learned about him through TikTok.Ī TikTok user named Angelina recently commented to Knowles on the app that she bought lobsters through his website, to be shipped halfway across the country. January to April is our off-season, and in April we start getting stuff ready again and get everything situated.”Īll the lobsters that Knowles catches are sold wholesale, he said, which is the bulk of his operation and how he makes a living. “The fishing continues through Christmas. “We’re getting stuff ready now and will start fishing again seriously around May,” he said. These days, Knowles has more than 550,000 people following his account, checking in with him as he gets ready for what will become the busiest part of his year. (He also tosses in videos of the ships and whales they’ve spotted during excursions, and once posted a viral video about rescuing a wayward bird last November that attracted significant media attention.)
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The videos that have followed include Knowles explaining the differences between male and female lobsters, how fishermen work to protect the lobster population, the ways in which the crustaceans use their claws, and how to measure and band them properly. I thought, ‘I’d like to just keep pushing the educational stuff.’ ”
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then probably five days after that I was at 50,000. “Things started picking up and followers started rolling in,” he said. The educational aspect of the video seemed to intrigue people - and that set off an idea in Knowles’s head: Maybe he could use the platform to teach viewers about ocean sustainability, while also answering little-known questions about the industry. He then made a small notch in the second flipper, and threw the lobster back into the sea. Like on a farm, you wouldn’t want to kill your breeders.” “We punch their tails to mark them all, so that no fishermen can keep them. “We’ve got an ‘egger,’ ” Knowles says in the video, which has been viewed more than 6.5 million times.